Sierra Chong

My learning process is by eye alone; it’s not at all scientific. The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network. The great thing about fashion is that it always looks forward. I think it’s an old fashioned notion that fashion needs to be exclusive to be fashionable. Design and style should work toward making you look good and feel good without a lot of effort so you can get on with the things that matter. Not particularly fashion, but an idea of beauty.